SEO KEYWORD STRATEGY

Target audiences more effectively & have impactful online marketing
Search Engines take into consideration a number of factors to decide which websites will rank at the first pages of results. Having the right keywords positioned appropriately at your website is important for search engines crawlers. That is why it is imperative to implement strategy focused on which keywords to target and how to use them in your web presence.
 
In Overron we acknowledge the significance of this process and thus we develop most-effective SEO keyword strategies for our clients. We provide exceptional services in identifying the best SEO keywords that must be used, structured perfectly throughout your website, adwords, social media and aimed at attracting search engines crawlers.
 
There are three basic characteristics that search engines recognize in defying the quality of SEO keywords:
 
1. Relevance
-  What is the use of ranking high in keywords not so relevant to your business?
-  Absolutely none. On the contrary, this may even create a negative impression for your business to the end-user.
 
2. Search volume
-  What is the meaning of ranking high in keywords that nobody will search for?
-  Completely none. Your keywords must be relevant to your business and common to search terms people use to find information online hence are the only keywords through you can reach them.
 
3. Competitiveness
-  Why spend your budget for general keywords where your odds of SEO success are minimal?
-  No reason at all. For example if you have a hotel located in New York it is pointless to target at “USA hotels”. Instead you can direct your strategy to high competitive keywords that reach the attention of your target audience, for example “New York hotel” and achieve more visibility and traffic.

 
There is strong correlation of relevance, search volume and competitiveness (and many more factors) alongside with the use of the keywords during copywriting.
Knowing the importance of integrated strategy at digital promotion, Overron will perfectly combine all the relevant elements to enhance your SEO rankings and achieve successful results.